At its core, marketing automation software is essentially an “if this, then that” tool. The options vary considerably when it comes to the complexities of each platform’s automation capabilities as well as the number of additional features and functionalities offered along with the marketing automation software. But essentially, the logic of ‘if this, then that’ … Continued
Magento version 2.4.5 has a myriad of improvements in platform quality, payment methods, GraphQL caching performance, and accessibility. From the new google analytics integrated modules to the hundreds of fixed issues to the Magento core code, there are valuable upgrades in this update for all merchants. Security Enhancements Security has always been a high priority … Continued
The key to crafting email marketing campaigns that people love to engage with is simple: be intentional, consistent, and patient. The hard truth is, it’s far easier said than done — especially in scenarios where you’re pressed for time or resources may be limited. Still, there’s no way around it: if you want to be … Continued
Mastering the art and science of growing an email list and sending the right emails to the right people at the right times can lead to tremendous wins for marketers. On average, email marketing drives an ROI of $36 for every dollar spent—which is considerably higher than any other marketing channel. When done thoughtfully, email … Continued
It’s always a good idea to keep your Magento site up to date. A deprecated version of Magento puts your site at risk. Below are some of the new features and enhancements that come with upgrading Magento Open Source to the latest version 2.4.4. Feature Enhancements This Magento Open Source update is packed with features, … Continued
Have the SEO fundamentals down but want to know more about some more advanced SEO tactics to grow your organic reach? We’ve got some of the most commonly asked questions from SEOs below and our answers to help you take your strategy to the next level. How Do You Do Keyword Clustering? Keyword clustering is … Continued
One of the biggest pain points for emerging CBD brands today is finding reliable sources for essential business tools and applications such as banking, payroll processing and ecommerce website hosting. Despite the mainstream presence and federally legal status of hemp-derived CBD or cannabidiol, there are still stigmatizing forces at play preventing CBD companies from utilizing … Continued
We’re excited to share a project we’ve been working on for the last several months – Schwazze.com launched today! A well-known name in the cannabis industry, Schwazze is a multi-state operator with several brands and store locations throughout Colorado and New Mexico. Their house of brands includes retail operations, Starbuds, Emerald Fields, and R.Greenleaf, as … Continued
Above The Fray is proud to announce John Francis Legaspi is BigCommerce BigDev certified! John Francis has been attending classes to hone his development skills on BigCommerce
ATF is thrilled to announce that we’ve teamed up with Buy with Prime to bring DTC merchants a new way to grow their businesses.
