ATF Launches Corporate Site for Schwazze

We’re excited to share a project we’ve been working on for the last several months – Schwazze.com launched today! A well-known name in the cannabis industry, Schwazze is a multi-state operator with several brands and store locations throughout Colorado and New Mexico. Their house of brands includes retail operations, Starbuds, Emerald Fields, and R.Greenleaf, as … Continued

ATF Is Now BigCommerce BigDev Certified

Above The Fray is proud to announce John Francis Legaspi is BigCommerce BigDev certified! John Francis has been attending classes to hone his development skills on BigCommerce

Exciting New Buy with Prime Partnership Announcement

ATF is thrilled to announce that we’ve teamed up with Buy with Prime to bring DTC merchants a new way to grow their businesses.

Are Labor Costs Growing Faster Than Your Ecommerce Business?

AxL has end-to-end ecommerce experience and we understand the needs of your online business. If it has happened in ecommerce, we have seen it and have experienced it. We know what it takes to acquire top-tier talent so you can scale your online business quickly and save on overhead along the way. Are your labor … Continued

The Most Commonly Googled Question for Ecommerce Businesses

If you manage the Google Search Console account for an ecommerce business, you’ve probably seen a question like this pop up in your search queries: How do I talk to a live person at [fill in your business name]? Ecommerce customers want the convenience of being able to shop from the comfort of their homes … Continued

7 Reasons to Outsource Labor in 2022

There are various benefits for outsourcing your staffing needs. Let’s take a look at the 7 main reasons to consider outsourcing as an option for your ecommerce business. 1. Your Team Is Overloaded Is your existing team already overloaded?  If your existing team is already at their max capacity, taking on new projects may be … Continued

New End of Support Date & Security Patches for Adobe Commerce 2.3

To provide more flexibility with 2.4.4 upgrade planning, Adobe Commerce just announced changes to their existing support timeline and offerings. In case you missed our latest knowledge thread covering Adobe Commerce 2.4.x called, Are You Prepared for Magento 2.3 End of Life?, we took you through the various benefits of upgrading to Adobe Commerce 2.4.x, … Continued

ATF Just Launched New Site for Malka Diamonds

Above The Fray gave Malka Diamond’s Shopify website a new polished look and feel, while simplifying their existing complicated admin setup. Malka Diamond’s new website just launched and we are finally able to share it.  From months of planning to months of designing and engineering, it’s always so exciting to be able to share the … Continued

ATF Launches New Crabtree Kitchen + Bar Site

After successfully launching HighSpiritsLiquor.com just a few short months ago, Crabtree Kitchen + Bar was up next for Crabtree Brands. We are so excited to finally be able to share the latest from the Crabtree brand of restaurants and retail shops, Crabtree Kitchen + Bar.  The Crabtree family has a vision of unifying the digital … Continued

The Best SEO Apps for Shopify Ranked

Looking to increase organic traffic on your website, but don’t know where to start? We round up four of the most popular SEO apps for Shopify users so you can enhance landing pages, automate problem-solving, and improve your site ranking. Learn all about the best free and paid SEO apps for your business here. It’s … Continued