Digital Solutions for Heavy Equipment, Parts, & Accessories

Digital Solutions for Heavy Equipment, Parts, & Accessories

Digital Solutions for Heavy Equipment, Parts, & Accessories

We specialize in building intuitive digital experiences that integrate with current inventory management systems.

Who We Work With

Who We Work With

Who We Work With

Construction

Farming

Forestry

Mining

Manufacturing

Utilities

Parts & Components

How We Help

How We Help

How We Help

Consulting & Strategy

Consulting & Strategy

We work with heavy equipment suppliers to weave ecommerce into their operations. Our incremental approach proves operational value by prioritizing integrations and inventory management solutions, while preparing you to scale into a feature-rich ecommerce platform.


  • Platform evaluation

  • Business process alignment

  • Strategic roadmap development


  • Platform evaluation

  • Business process alignment

  • Strategic roadmap development


  • Platform evaluation

  • Business process alignment

  • Strategic roadmap development

Web Design

Web Design

Web Design

We bring the value, legacy, and relationships you’ve built with customers online with visually compelling, user-friendly websites that showcase your products, provide greater transparency, and bridge your online and offline experiences.


  • UI/UI Design

  • Digital brand development

  • Inventory categorization


  • UI/UI Design

  • Digital brand development

  • Inventory categorization


  • UI/UI Design

  • Digital brand development

  • Inventory categorization

Web Development

Web Development

Web Development

From dealer portals and real-time inventory management to custom ERP integrations—we understand the complexities of adapting traditional sales methods and technology into a seamless, sales-ready, and user-centric website.


  • Dealer portals

  • Product configurators

  • Business system integration (ERP, OMS, PIM, POS, CRM)


  • Dealer portals

  • Product configurators

  • Business system integration (ERP, OMS, PIM, POS, CRM)


  • Dealer portals

  • Product configurators

  • Business system integration (ERP, OMS, PIM, POS, CRM)

Heavy Equipment Marketing

Heavy Equipment Marketing

Heavy Equipment Marketing

Partner with an agency that knows how to find the right balance between optimizing communications and conversions with current customers and generating new demand through increased brand awareness and ongoing nurturing efforts. 


  • Lead generation

  • SEO & Content development

  • Email automation and optimization


  • Lead generation

  • SEO & Content development

  • Email automation and optimization


  • Lead generation

  • SEO & Content development

  • Email automation and optimization

Learn more about our services

Learn more about our services

Learn more about our services

Featured Case Studies

Featured Case Studies

Featured Case Studies

Ready to cut through the competition?

Contact

Portland, OR

329 NE Couch St.

Rijswijk, Netherlands

070-701-3914

South Sea, Portsmouth, UK

02-394-387-794

Florence, Italy

31-70-701-3914

©2026

Above The Fray Design, Inc.

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Contact

Portland, OR

329 NE Couch St.

Rijswijk, Netherlands

South Sea, Portsmouth, UK

Florence, Italy

©2026

Above The Fray Design, Inc.

|

|

Contact

Portland, OR

329 NE Couch St.

Rijswijk, Netherlands

070-701-3914

South Sea, Portsmouth, UK

02-394-387-794

Florence, Italy

31-70-701-3914

©2026

Above The Fray Design, Inc.

|

|