Built for manufacturers, Fig simplifies complex customization, eliminates errors, and enhances customer experience while integrating seamlessly with your existing systems.

Simplify Complex Customizations
Enable your dealers and/or end users to easily navigate complex, multi-step product configuration in a clean, easy to use interface.
Eliminate Errors
The more complex a configuration, the more prone to errors, but with our advanced rule-based system you can prevent the creation of incompatible or incorrect configurations altogether.
Streamline Sales Cycles
End back and forth requirements gathering calls with your sales team by empowering your dealers and/or end user to configure exactly what they need to advance to the quote stage faster.

Unlike B2C 3D product configurators, Fig was built specifically for the most complex configuration needs of B2B and B2B2C manufacturers. It’s much more than a 3D visualization tool for stock products or a custom color selector, it was designed with deep understanding of the unique challenges and requirements of manufacturers with highly custom configurable products.
Fig was designed to integrate with your existing systems to keep your configurator connected to your source of truth for product information, whether that be your ERP, CRM, CAD system or ecommerce platform to prevent your product configurator from becoming siloed and inaccurate.
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