Metal Meets Modern

Metal Mafia

30% increase in order volume handled daily without growing headcount

Metal Mafia, a wholesale body jewelry manufacturer serving thousands of piercing and tattoo businesses, wanted to make their customer experience seamless by integrating their backend with their ecommerce platform so that customers could see stock in real-time. They wanted their B2B buyers to have the same ease, speed, and polish of a modern D2C storefront, without compromising any of the advanced B2B features their operations required.

When Metal Mafia partnered with Above The Fray, they made it clear the company needed a team that not only understood the technological tools available, but more importantly, grasped the business processes they were seeking to improve. 

Website
metalmafia.com
Platform
Magento 2
CASE STUDY
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The Challenge

Metal Mafia was acutely aware of the many ways their manual processes were limiting their ability to scale. Their warehouse team was bogged down by disconnected systems that left them wasting time searching for out-of-stock inventory. Their purchasing processes were inefficient and time-intensive. And company-wide, employees lacked access to the customer and purchase data they needed to effectively help their customers needing merchandise just-in-time for their own growing businesses. While the need to make changes was clear, the right solutions were not as obvious.

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The Solution

Above The Fray designed and delivered a fully integrated ecommerce solution that enabled Metal Mafia to scale order volume by 30% daily without increasing headcount. We replaced their outdated ERP with Skubana to power real-time inventory visibility and streamlined ordering. Webscale stabilized their infrastructure, resolved persistent downtime issues, and supported the upgrade to Adobe Commerce 2.4. To automate tax compliance, we integrated Avalara, making exemption tracking easier for staff and more convenient for customers. We also connected Salesforce via PowerSync, giving reps access to order history, stock availability, and shipment tracking all in one place. Built on Adobe Commerce, the new site features powerful B2B tools like personalized catalogs, customer-specific pricing, role-based access, and flexible payments all wrapped in a polished, D2C-style buying experience. Custom features like an upgraded picklist and multi-bundled product configurator made complex ordering fast and intuitive. 

Services

•  Consulting
•  UX/UI Design
•  Development
•  Managed Care

Project Highlights

Metal Mafia’s new ecommerce site brings their extensive, customizable product catalog online in a way that meets the fast-paced needs of wholesale buyers.

Wholesale Configurables

Easily sort columns to mix and match selections of color, size, and quantity all from a single PDP.

Bundled Product Builder

Allows buyers to select multiple attributes (length, gauge, gem color, anodization) across bundled variants in one interface

Easy Re-Order

Quickly add any item previously purchased to your cart from your Account Dashboard.

Admin Bulk Order Entry

Sales reps can bypass PDPs with a custom backend form to quickly enter complex orders across 50,000+ SKUs.

Restricted Access Controls

Pricing and product details are hidden unless a wholesale account is approved to meet B2B gating requirements.

Advanced Pricing Rules

Clearly show every discount to help customers understand their savings visually.

Sales Rep Commissions

Track paid and unpaid commission with a custom report that shows debits and credits based on Invoice and Credit Memo totals. 

Back In Stock Alerts

Ensure customers are notified in a timely manner of back-in-stock products with out of stock 

Set Quantity for All

A feature saving users time setting and removing quantities applied to all configurations.

The Results

increase in daily orders processed, with no additional staff required

year-over-year growth in total orders, driven by better efficiency, visibility, and uptime

increase in revenue from organic traffic, supported by technical and content-led SEO improvements

increase in organic search impressions and 33% increase in users, following site optimization

increase in conversions from organic traffic

Integrations

The crown jewel of the project was a customized integration with Skubana, a third-party inventory management software that polished their stock management process and trued up their accounting for flawless A/R once and for all.

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We are grateful for the way the website has improved our processes and want to continue on that trajectory, finding efficiencies that make things simple and clear for our staff and easier to use and more valuable for our customers.

Vanessa Nornberg

CEO, Metal Mafia

Read the full case study.

How Above The Fray developed integrated tech solutions to process 30% more customer orders per day at Metal Mafia, a leading producer of high quality body jewelry.

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