Crabtree Kitchen + Bar, a Crabtree brand, is a farm to table restaurant located just across the bay from Seattle in Poulsbo, Washington. The Crabtree’s own and operate a family of restaurants and retail brands centered around food and drink including two restaurants, a chocolate shop, a liquor store, and a cattle farm. They initially reached out for help redesigning and architecting a new ecommerce website for High Spirits, their liquor brand, and once that site launched with success, they decided to proceed with an updated site for Crabtree Kitchen + Bar as well.
The Crabtree’s wanted to unify the digital presence of their brands and make it easier for their customers to navigate between and purchase from all of their stores. They wanted Crabtree Kitchen + Bar to be able to show product recommendations from their other stores and use a shared cart for a seamless buying experience. For example, if a user was ordering an entree on the Crabtree Kitchen + Bar site, they might see a few bottles of wine from High Spirits recommended that pair well with that meal.
• Brand Refresh
• UX/UI Design
Crabtree Kitchen + Bar’s new Magento site brings together their multiple storefronts to improve UX and drive sales.
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