The Most Impactful Email Marketing Do’s & Don’ts Every Marketer Should Know

Mastering the art and science of growing an email list and sending the right emails to the right people at the right times can lead to tremendous wins for marketers. On average, email marketing drives an ROI of $36 for every dollar spent—which is considerably higher than any other marketing channel. When done thoughtfully, email … Continued

Magento 2.4.4 Release Notes

It’s always a good idea to keep your Magento site up to date. A deprecated version of Magento puts your site at risk. Below are some of the new features and enhancements that come with upgrading Magento Open Source to the latest version 2.4.4. Feature Enhancements This Magento Open Source update is packed with features, … Continued

Your Advanced SEO Questions Answered

Have the SEO fundamentals down but want to know more about some more advanced SEO tactics to grow your organic reach? We’ve got some of the most commonly asked questions from SEOs below and our answers to help you take your strategy to the next level. How Do You Do Keyword Clustering? Keyword clustering is … Continued

CBD Hosting – Finding a CBD Friendly Host For Your Site

One of the biggest pain points for emerging CBD brands today is finding reliable sources for essential business tools and applications such as banking, payroll processing and ecommerce website hosting.  Despite the mainstream presence and federally legal status of hemp-derived CBD or cannabidiol, there are still stigmatizing forces at play preventing CBD companies from utilizing … Continued

ATF Launches Corporate Site for Schwazze

We’re excited to share a project we’ve been working on for the last several months – Schwazze.com launched today! A well-known name in the cannabis industry, Schwazze is a multi-state operator with several brands and store locations throughout Colorado and New Mexico. Their house of brands includes retail operations, Starbuds, Emerald Fields, and R.Greenleaf, as … Continued

ATF Is Now BigCommerce BigDev Certified

Above The Fray is proud to announce John Francis Legaspi is BigCommerce BigDev certified! John Francis has been attending classes to hone his development skills on BigCommerce

Exciting New Buy with Prime Partnership Announcement

ATF is thrilled to announce that we’ve teamed up with Buy with Prime to bring DTC merchants a new way to grow their businesses.

Are Labor Costs Growing Faster Than Your Ecommerce Business?

AxL has end-to-end ecommerce experience and we understand the needs of your online business. If it has happened in ecommerce, we have seen it and have experienced it. We know what it takes to acquire top-tier talent so you can scale your online business quickly and save on overhead along the way. Are your labor … Continued

The Most Commonly Googled Question for Ecommerce Businesses

If you manage the Google Search Console account for an ecommerce business, you’ve probably seen a question like this pop up in your search queries: How do I talk to a live person at [fill in your business name]? Ecommerce customers want the convenience of being able to shop from the comfort of their homes … Continued

7 Reasons to Outsource Labor in 2022

There are various benefits for outsourcing your staffing needs. Let’s take a look at the 7 main reasons to consider outsourcing as an option for your ecommerce business. 1. Your Team Is Overloaded Is your existing team already overloaded?  If your existing team is already at their max capacity, taking on new projects may be … Continued