Social Media FAQs: 2022 Edition

Social Media FAQs: 2022 Edition

It’s nearly 2023, and social media continues to shape our world in wildly impactful ways since apps like Facebook and Twitter first launched more than half a decade ago. Still with every passing moment, the fast-paced, global pulse of social media continues to rapidly evolve.

So for social media marketers, it’s more important than ever to stay in the know and on top of the latest social media trends, best practices and standard protocols. Not sure where to start?

Here are some of the most frequently asked questions on social media we’ve received from clients and others in our community, with our answers and expert insights on how best to navigate the ebb and flow of social media marketing in 2022.

Where can I find Instagram or TikTok reel templates?

Using a professional template for your social accounts can save a ton of time and help you create and put out polished content at a much faster rate. Using image editing tools like Photoshop or Canva is one option, but there are also a number of other reel template options available like Instagram’s native reel templates or iOS app Grideo.

What are the best and worst times to post on Instagram?

Instagram is still one of the best performing social media channels for ecommerce brands but knowing when to post and when not to post is important. Avoid Sundays – no matter the hours, Instagram posts on Sundays consistently perform poorly. Tuesdays and Wednesdays are good days for most brands with the peak hours falling between 10AM – 1PM.

Is it ok to repost on TikTok?

You can repost other creator’s content on TikTok, but be sure to get permission from them and tag the original creator when you share the post. Resharing content without the original creator’s permission violates the Terms of Service and can be a big problem if you get caught.

How many hashtags should I use on TikTok?

For a quick best practice answer here, we recommend 4-5 hashtags on TikTok. But, the real answer is, it depends. Having just 1 or 2 highly searched hashtags that are extremely relevant to your content is a much better strategy than reaching for a 5th hashtag that doesn’t really apply.

What is BeReal?

BeReal is the newest social media channel to surpass 10 million daily active users. Like most social channels it takes some time for brands to hop on board, but some big names are already engaging including Chipotle. No paid advertising opportunities exist yet on BeReal, but if it lasts, we are sure those advertising spots will be added.

Are paid partnerships or influencer posts right for my brand?

It’s impossible to say if paid partnerships are a fit for your business without knowing more about your brand and your target audience. That being said, influencer marketing has been very successful from many small DTC brands starting out.

How should we use UGC?

User generated content is an incredibly powerful marketing tool. Almost nothing means as much to potential customers as photo/video content from existing customers highlighting their experience with your products. So how can you make the most of it? Curate it! Curated UGC involves selecting the best UGC for your brand and highlighting it in one place whether that’s a feed on your website, a post on Instagram, or an email marketing promotion. 

Want to know more about the best way to use social media for your brand or need help deciding on the right digital mix? Let’s chat!