Announcing our Strategic Partnership with Hyvä

Above The Fray is excited to kick off the new year with the announcement of our latest strategic partnership with Hyvä. Hyvä is a leading player in the Magento ecosystem and the creator of several industry leading products that are game changers for ecommerce stores on Magento Open Source and Adobe Commerce. As a partner, … Continued

Hosting Meet Magento New York 2023: Community, Collaboration & Celebration

The Big Apple is home to many pivotal events, including none other than Meet Magento New York. This year, Above The Fray had the honor of hosting this landmark event and connecting members of the ecommerce community to spark conversations around innovation, trends, and the future of the industry. Meet Magento New York is one … Continued

Join Above The Fray at AED Summit 2024 in Las Vegas!

Our Manager of Global Engineering & Delivery, Thayer Luscian, is taking center stage with a tech session on infrastructure essentials for dealers. We’re excited to announce that we’ll be attending AED Summit 2024 in Las Vegas from January 16-18. Thayer Luscian, our Manager of Global Engineering & Delivery, will be leading a session on infrastructure … Continued

ATF Launches New Site for L.H. Dottie

Above The Fray has successfully launched L.H. Dottie’s new Magento 2 site with exciting new features. L.H. Dottie’s new website is officially live and we’re thrilled to have taken this rescue project successfully to launch. L.H. Dottie is an industry-leading supplier of construction parts for professionals in Electrical, Plumbing, Industrial, Low Voltage, Renewable Energy, and … Continued

ATF Launches New Site for SAVE the BEE

Above The Fray has successfully launched SAVE the BEE’s new WordPress site with an exciting brand refresh. SAVE the BEE’s new digital hive is officially live today! Check out their updated design, refined messaging, and enhanced website functionality that showcases their distinct digital identity and positions them as a leader in pollinator conservation. The heart … Continued

Above The Fray and Shopware Announce New Partnership

Read the full press release announcement below. Global open-source ecommerce platform Shopware is pleased to announce a new partnership with Above The Fray, a fully-integrated global agency specializing in end-to-end ecommerce for both B2B and B2C businesses, including strategy, design, development and support. Above The Fray’s Enterprise Resource Planning and business system integrations expertise paired … Continued

Ecommerce + Email Marketing White Paper

The Formula for Long Lasting ROI Email marketing has become one of the most personal, impactful, and cost-effective ways to connect with current customers and marketing funnel prospects. In this white paper, you’ll learn: Advantages of email marketing Types and examples of email campaigns How to grow an email list And more… Get Your COpy … Continued

D2C Preparedness Punchlist

A high-level roadmap for businesses looking to grow revenue from end-buyer online purchasing. For decades manufacturers have relied on distribution channels to sell their goods. Today this model is being challenged. Use the worksheets to build a path for your business towards successful D2C ecommerce: Strategize, analyze, and execute How will you provide value to … Continued

Lessons & Reflections on Women’s History Month 2023

What does it take in today’s world for modern women in the workplace to feel empowered? Considering that collectively, the voices and contributions of women are all too often minimized in professional settings—despite the changing times.  As a woman co-owned company, it’s something we thought quite a lot about this past International Women’s History Month. … Continued

PPC FAQs: 2023 Edition

If you’re looking for a way to increase your ecommerce website’s visibility and drive more in-market traffic to your business, Pay-Per-Click (PPC) advertising should definitely be  a piece of your marketing mix. But what exactly is PPC, and how does it work? This PPC FAQ blog will answer some of the most common questions about … Continued