Fifth generation Nebraskan soy and corn farmers, the Cruise family, saw a golden opportunity when the Farm Bill was passed that made growing hemp legal again. They decided to diversify and converted a portion of their acreage to hemp. Growing the plants and producing high quality CBD oil came easy but they needed an experienced ecommerce partner to build them a website with a number of unique requirements. That’s where ATF came in.
Sweetwater’s existing Wix site lacked ecommerce functionality and they needed a solution specifically designed to speak to and process sales for both their B2B and B2C audiences. It was critical that the new site was seamlessly integrated with their ERP system and that it was structured to scale with the future growth of the business. There were legal requirements, payment processing conditions, third-party testing, and subscription options to consider and navigate.
Sweetwater’s new site is turning their hemp plantings into a real cash crop with ecommerce features for consumers and wholesalers.
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