Sweetwater Hemp Company

The New Cash Crop

Fifth generation Nebraskan soy and corn farmers, the Cruise family, saw a golden opportunity when the Farm Bill was passed that made growing hemp legal again. They decided to diversify and converted a portion of their acreage to hemp. Growing the plants and producing high quality CBD oil came easy but they needed an experienced ecommerce partner to build them a website with a number of unique requirements. That’s where ATF came in.

Magento 2

The Challenge

Sweetwater’s existing Wix site lacked ecommerce functionality and they needed a solution specifically designed to speak to and process sales for both their B2B and B2C audiences. It was critical that the new site was seamlessly integrated with their ERP system and that it was structured to scale with the future growth of the business. There were legal requirements, payment processing conditions, third-party testing, and subscription options to consider and navigate.

Project Highlights

Sweetwater’s new site is turning their hemp plantings into a real cash crop with ecommerce features for consumers and wholesalers.

Age Verification

Per Federal and State regulations, anyone purchasing CBD products must be 18+. Adding an age verification system keeps Sweetwater Hemp in compliance.

Wholesale Options

In addition to D2C sales, Sweetwater offers wholesale options so we included a section of the site dedicated to those buyers with different quantities, shipping, and payment options.

Subscription Billing

As a medicinal product, Sweetwater wanted to offer subscriptions similar to prescription refills for customers. We set them up with monthly and quarterly subscription options.

COA Lookup

Hemp products are required to be tested by a third-party lab to meet set quality standards. We built a custom batch lookup feature so customers can find the specifications for the products they’ve purchased.


With new product releases happening all the time, we gave Sweetwater customers the option to pre-order hemp flowers and oils to be first in line for delivery.



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