Pacific Radio

Taking the Tinsel Beyond the Town

While ATF leads with our world-class design, not all engagement require design utilization. In Pacific Radio’s case, a brick & mortar family business since 1930 now has a thriving online storefront supplying Hollywood and A/V professionals world wide. PacRad had a specific mission; upgrade from Magento 1 to Magento 2 and take advantage of the best-in-class B2B functionality M2 provides.



Magento 2 Commerce On-Premise

We Got the Hookup

Faced with a looming Magento 1 end-of-life, and a growing business-to-business customer class that wanted the ability to purchase and manage their account online, ATF architected and built the platform migration to Magento 2 Commerce. Only very light template enhancements were enacted, the name of the game was speed & stability. Once accomplished, we now work together for ongoing maintenance and evolution – a perfect example of when the entire kitchen sink is overkill, and a phased, iterative approach is the best fit. We did have a chance to do some fun stuff together – make sure and check out the custom designed, responsive cable builder with visual build components.

  • Magento 1 to Magento 2 Migration
  • Custom Cable Configurator
  • B2B Functionality
  • Responsive Design
  • Multiple Price Groups
  • Regression Testing
  • Extension Rebuild
  • Klarna
  • Celebros
  • Springbot
  • Mailchimp
  • Klevu
  • AdRoll
  • Amazon Payments
  • Sendgrid


Business and technology are challenging enough, why add unnecessary BS? If you’re about that life, exit stage left. If not, move on up to the front and drop us a line.