SAVE the BEE, a non-profit organization founded in 2012 by the Turanksi Family, stands as a beacon for the protection of bees and beekeepers. With a mission to secure our food supply, improve the environment, and sustain human health, SAVE the BEE has become a vital force in the Pacific Northwest and beyond.
Having been introduced to the organization through our work with GloryBee, a B-Corp Certified honey and natural ingredient company owned and operated by the Turanski family, Above The Fray offered to support the cause by taking on a pro-bono project to redesign and develop their website with the goal of amplifying their impact and propeling their important mission forward.
SAVE the BEE needed assistance in enhancing their online presence. The primary goal was to develop a modern, user-friendly website to attract and convert website visitors to subscribers, donors, and/or SAVE the BEE store customers. Additionally, they wanted to differentiate SAVE the BEE from other pollinator conservation nonprofit organizations.
ATF responded to SAVE the BEE’s unique needs with a comprehensive strategy that addressed three key goals: updating visuals, refining messaging, and enhancing website functionality. The approach was designed to create a cohesive and compelling online presence that not only engaged visitors but also encouraged meaningful interactions and conversions.
• Brand Refresh
• UI/UX Design
• Competitor Analysis
The new site gives SAVE the BEE a distinct digital identity and positions them as a leader in pollinator conservation.
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