Pacific Radio

Pacific Radio

Pacific Radio

Pacific Radio

Taking the Tinsel Beyond the Town

Pacific Radio

While ATF leads with world-class design, not all engagements require design utilization. Such was the case with Pacific Radio. A brick & mortar family business since 1930, PacRad now has a thriving online storefront supplying Hollywood and A/V professionals worldwide. PacRad had a specific, narrow mission; upgrade from Magento 1 to Magento 2 and take advantage of the best-in-class B2B functionality M2 provides. No frills or redesign required.

Website

Platform

Adobe Commerce

Adobe Commerce

We Got the Hookup

We Got the Hookup

Faced with a looming Magento 1 end-of-life, and a growing business-to-business customer class that wanted the ability to purchase and manage their account online, ATF architected and built the platform migration to Magento 2 Commerce. Only very light template enhancements were enacted, the name of the game was speed & stability. Once accomplished, we now work together for ongoing maintenance and evolution – a perfect example of when the entire kitchen sink is overkill, and a phased, iterative approach is the best fit. We did have a chance to do some fun stuff together – make sure and check out the custom designed, responsive cable builder with visual build components.

Faced with a looming Magento 1 end-of-life, and a growing business-to-business customer class that wanted the ability to purchase and manage their account online, ATF architected and built the platform migration to Magento 2 Commerce. Only very light template enhancements were enacted, the name of the game was speed & stability. Once accomplished, we now work together for ongoing maintenance and evolution – a perfect example of when the entire kitchen sink is overkill, and a phased, iterative approach is the best fit. We did have a chance to do some fun stuff together – make sure and check out the custom designed, responsive cable builder with visual build components.

SERVICES

  • UX Strategy

  • Responsive Design

  • Magento 2 Migration

  • Development

  • UX Strategy

  • Responsive Design

  • Magento 2 Migration

  • Development

FEATURES

  • Magento 1 to Magento 2 Migration

  • Custom Cable Configurator

  • B2B Functionality

  • Responsive Design

  • Multiple Price Groups

  • Regression Testing

  • Extension Rebuild

  • Magento 1 to Magento 2 Migration

  • Custom Cable Configurator

  • B2B Functionality

  • Responsive Design

  • Multiple Price Groups

  • Regression Testing

  • Extension Rebuild

Technologies

Technologies

Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.

Let's Chat

Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.

Let's Chat

Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.

Let's Chat

Contact

Portland, OR

329 NE Couch St.

Rijswijk, Netherlands

070-701-3914

South Sea, Portsmouth, UK

02-394-387-794

Florence, Italy

31-70-701-3914

©2026

Above The Fray Design, Inc.

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Contact

Portland, OR

329 NE Couch St.

Rijswijk, Netherlands

070-701-3914

South Sea, Portsmouth, UK

02-394-387-794

Florence, Italy

31-70-701-3914

©2026

Above The Fray Design, Inc.

|

|

Contact

Portland, OR

329 NE Couch St.

Rijswijk, Netherlands

South Sea, Portsmouth, UK

Florence, Italy

©2026

Above The Fray Design, Inc.

|

|