Uniform Velocity

gearUp Sports

Addition of a custom product configurator reduced proofing time from 3–5 days to minutes, enabling gearUP to scale toward 1,000 custom stores per week.

gearUP Sports, a leading sports league uniform company, teamed up with Above The Fray at a critical inflection point in the company’s nearly 15-year journey. After a period of significant growth, gearUP Sports was in dire need of a systems architecture and standard operational procedures overhaul. They needed long term solutions to address core issues preventing the company from scaling further. gearUP was also ready to revolutionize the way coordinators, players, parents, coaches, and fans shop for uniforms online—prompting the creation of a one-of-a-kind ecommerce tool outfitted with an array of sophisticated new features.

Website
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Platform
Adobe Commerce, Headless
CASE STUDY
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The Challenge

Virtually all of the business’s core operational processes were manual, spread across different tools including Excel spreadsheets, email, and Cognito Forms. Launching a new team web store required dozens of cross-team handoffs: gathering team rosters; assigning the right products, sizes, and embellishments; coordinating proof delivery and approvals; and managing fulfillment.

Their existing ecommerce platform, a heavily customized version of OpenCart, wasn’t built for real-time personalization or integration with their new ERP, Microsoft Dynamics.

The new system also had to support a wide range of user roles including reps, buyers, athletes, and media contributors, all with different needs, permissions, and processes.

Without a transition to a more scalable infrastructure and finding ways to leverage automation, gearUP was not going to be able to keep pace with rising demand for their custom team stores.

The Solution

Virtually all of the business’s core operational processes were manual, spread across different tools including Excel spreadsheets, email, and Cognito Forms. Launching a new team web store required dozens of cross-team handoffs: gathering team rosters; assigning the right products, sizes, and embellishments; coordinating proof delivery and approvals; and managing fulfillment.

Their existing ecommerce platform, a heavily customized version of OpenCart, wasn’t built for real-time personalization or integration with their new ERP, Microsoft Dynamics.

The new system also had to support a wide range of user roles including reps, buyers, athletes, and media contributors, all with different needs, permissions, and processes.

Without a transition to a more scalable infrastructure and finding ways to leverage automation, gearUP was not going to be able to keep pace with rising demand for their custom team stores.

Services
  • Discovery
  • UX/UI Design
  • Development
  • ERP Integration

Project Highlights

With a combination of systems architecture and custom software development, Above The Fray worked to deliver a versatile and highly-scalable solution, focused on making the gearUP Sports ordering process as efficient and intuitive as possible.

Systems Architecture Overhaul

Finding an adaptable system with advanced features was key. Enter Adobe Commerce Cloud, chosen for its compatibility with RabbitMQ and Microsoft Dynamics. Now, within minutes, gearUP Sports can create new customer web stores and garner a garment proof with approved artwork.

Headless Product Configurator

To provide a fast, dynamic and user-friendly uniform design experience, we developed a headless, React-based product configurator. Now sales reps can easily merchandise custom products on their customer’s unique gearUP Sports provided Adobe Commerce store, in as little as a few minutes.

Streamlined & Automated Processes

After nearly 3 months of discovery we worked to transform all existing processes, effectively empowering gearUP to begin documenting, integrating and automating newly confirmed standard operating procedures. Today, gearUP Sports can clone and iterate new operational processes as needed hassle-free.

Technologies

The Results

Proofing time reduced from 3–5 days to minutes

50+ team stores launched daily, with the system built to scale to 1,000+ per week

Reduced company overhead across Finance, Sales, and Production teams by automating manual processes

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“Above The Fray helped us build the foundation we needed to scale our business. Before, our teams were bottlenecked by manual workflows—proofing could take days, and launching a new store was a heavy lift. Now, we’re creating hundreds of fully customized stores each week, and what used to take days happens in minutes. The platform they built not only supports our current volume, it gives us room to grow—integrating with our ERP, adapting to the complexity of our pricing and fulfillment, and giving our sales team the tools they need to move fast. It’s the first time we’ve had a system that truly matches the scale of our ambition.”

Tony Alfarez

Director of Technology, gearUP Sports

Read the full case study.

How Above The Fray successfully executed a one-of-a-kind digital transformation and systems integration for gearUP Sports, priming the sports league uniform company to cement its reputation as an innovative industry leader.

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