Equine Elixirs

+134% increase in organic traffic post-launch

Equine Elixirs, a manufacturer of all-natural vitamins and supplements for horses, had outgrown their templated Shopify site. While the brand was thriving in the equestrian supplements market, their ecommerce platform couldn’t deliver the flexibility, automation, and customer experience required to support the growth they hoped to achieve. Manual processes slowed operations, reporting lacked consistency, and the site design fell short of the premium, editorial look the brand wanted.

Website

equineelixirs.com

Platform

Magento 2

The Challenge

As Equine Elixirs expanded its product line and customer base, the limitations of their legacy site became even more apparent. Their customers, who ranged from barn owners and trainers to vets and competitive riders, expected convenient ordering options, flexible subscriptions, and the ability to customize products to meet their horses’ needs.

The Equine Elixir team needed a seamless QuickBooks integration, dynamic reporting, account-based pricing, and autoship functionality to reduce reliance on manual processes. Complex use cases such as dosing calculators, shipping rules, and bundled subscription management also had to be addressed. The challenge was clear: build a scalable, modern ecommerce solution that could simplify operations while delivering a customer experience aligned with Equine Elixirs’ premium brand.

Services

• Business Consulting

• Onsite Discovery

• UX/UI Design

• Development

The Solution

Above The Fray migrated Equine Elixirs from Shopify to Adobe Commerce, creating a scalable ecommerce platform capable of being customized to the brand’s needs. The new site introduced flexible subscription functionality, allowing customers to set up autoship orders with options to pause, skip, or merge deliveries for added convenience. To simplify purchasing decisions, we developed a supply calculator that recommends quantities based on the number of horses a customer owns, while account-based pricing gave the business the ability to serve retail, wholesale, and volume buyers with tailored discounts.

With a modern design, bold editorial imagery, and optimized navigation, the site not only automated manual workflows but also delivered an intuitive shopping experience that supports Equine Elixirs’ expanding product line and loyal customer base.