Portable fire pit manufacturer Colsen Fire Pit was doing well on Amazon and through distributors like Brookstone and Wayfair, but owner Armando Colimodio knew sales on its direct-to-consumer (DTC) site could be better. He was particularly interested in removing any barriers to checkout in the sales funnel on its DTC site. As a Buy with Prime agency partner, Above The Fray was connected with Colsen Fire Pit to help the company optimize Buy with Prime’s streamlined checkout and fulfillment for Prime members.
The Challenge
Colsen had already added the Buy with Prime button code to select product detail pages but needed help with design and development and with troubleshooting layout issues. The Colsen team was also looking for ideas on how to highlight Buy with Prime’s efficient checkout and fast, free shipping for Prime members across the site.
The Solution
Above The Fray worked closely with the team at Colsen Fire Pit to better optimize the addition of Buy with Prime on its site with the goal of growing its DTC sales. It focused on a few areas:
The Results
Ultimately, for the team at Colsen Fire Pit, implementing Buy with Prime and uniting with Above The Fray to refine its application throughout their website was the defining catalyst needed to streamline their customer path to purchase, and deliver an impactful increase in revenue.
“We’re seeing about a 10% increase in sales already since adding Buy with Prime to the site, and we’re just coming out of our low season, so we expect sales to increase even more... Buy with Prime builds trust in our customers because they’re buying from a business that’s partnered with Amazon. We have 2-3 new products coming and are already planning to set them up as Buy with Prime products.”
Armando Colimodio
Owner, Colsen Fire Pit
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