Focused on advancing equipment manufacturers in the marketplace, the Association of Equipment Manufacturers seeks to dig out and bulldoze the issues that are challenging the manufacturing industry. With an aging workforce and lack of students entering the trades, labor shortages are the number one threat to the future of manufacturing in North America. Ready to tackle this problem head on, AEM asked us to help them develop a workforce development toolkit unlike any before.
The Challenge
To bring workforce development materials to the 21st century and make a digital toolkit that was as engaging and exciting as the tech-driven equipment today’s manufacturers are bringing to market. AEM wanted an interactive set of actionable resources that would speak to a variety of audiences including C-suite decision makers, HR professionals, managers, and workforce development teams.
Services
- Brand Alignment
- Custom Software Ideation
- UX / UI Design
- Learning Management System (LMS) Development
- Custom Software Development
Project Highlights
AEM’s new toolkit is demolishing the structure of traditional workforce development materials with interactive features to help users not only learn, but take action.
"We presented the idea to several agencies but weren't blown away by their approach to the design and technical complexities of custom software. The team at Above The Fray Design nailed it on the first try and have been a pleasure to work with as we iterate and plan for the evolution of the toolkit!"
Julie Davis
Director, Workforce Development
Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.
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