SHASHI

Best Foot Forward

When you workout to look good – and want to look good when you workout – you wear SHASHI socks. Not just a pretty pair, these socks provide increased control during your pretzel poses in pilates, barre, and yoga with grip soles. SHASHI socks are innovative, fashionable, and functional, but their site was not.
Website
shashionline.com
Platform
Adobe Commerce

The Challenge

SHASHI was positioned for growth but their M1 was unfit to handle the rigors of their very active customers. Their Product Detail Pages were inflexible, limiting their ability to automatically accept B2B orders. Their socks are fancy but their site was not. It lacked the luster that web shoppers expect such as wishlist, store credit, out of stock notifications, RMAs, and layered navigation. Their integrated M1 marketing capabilities were out of shape. They weren’t able to utilize related products, upsells and cross-sells, header promo bar, tiered pricing, or cart price rules with the ability to give away a free product with a minimum order purchase.

Services

•  Consulting
•  UX/UI Design
•  Packaging Design
•  Development
•  Managed Care

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Project Highlights

Maintaining a strong core is the foundation for sustained growth, so we knew we’d needed to whip the backend into shape by exercising Page Builder’s editor capabilities as much as possible. Our goal was to reduce the time and resources it takes to manage the site. Our prescribed regimen to revitalize SHASHI M1 was a completely new lean frontend look to match a strong agile build on M2.

Multiple Store Views

Dual store views allow for custom PDPs, catalogs, and customer groups specific to B2B and B2C.

Product Matrix

With wholesalers in mind, we made it easy to add a variety of colors and sizes straight from the Product Detail Page.

Wholesale Portal

Wholesale portal with additional product information, marketing kit, tax ID upload and purchasing agreement.

Responsive Design

Fully Responsive design. Ready for any device.

Shop By Style

We added Shop By Style in the redesign and used illustrations to educate users on the various options.

Collections

We color coded collections to help users distingish between them and easily find what they’re looking for.

Integrations

Packaging Design

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ATF is the partner we have been looking for!
We tried various designers and software, and frankly, grew frustrated and simply lost confidence in the process. That’s where ATF came in. They are different! They took the time to listen and learn about our processes, and delve into our problem areas. They researched appropriate software solutions and made recommendations for a solid infrastructure. With our new and stable foundation, we can focus on our growth potential and not the mundane.
Natalie Lerch Sudit
Owner
Goals
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Save Time
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Simplify Process
icon-growth
Equip for Growth

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