The Crab Place has been shipping True Blue Maryland Crabs and other premium seafood products to happy customers all over the U.S. since 1997. With a unique packing and delivery process, their products are always fresh but their outdated website had grown stale and wasn’t a match for their premium offerings. They reached out to ATF ready to upgrade their digital presence.
With options to order live or steamed; male or female; standard, premium, or colossal; and four different seasoning choices; streamlining the ordering process for a clean ecommerce checkout and improved user experience was a must. On top of that, The Crab Place wanted to better showcase their positive reviews and resources for their customers in a way that was easy to access but didn’t clutter the design.
• UX/UI design
• Information architecture
The Crab Place’s new design showcases their outstanding product in the way it deserves and makes it easier to order than ever before.
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