Replatforming doesn’t have to mean traffic loss. With a solid SEO migration plan in place, replatforming or changing your domain doesn’t have to result in losing your hard earned organic rankings. At Above The Fray, we specialize in seamlessly navigating website launches placing SEO at the forefront of every decision we make.
Migrating your website is a high stakes SEO endeavor and it can easily go very wrong if you don’t know what you’re doing. Our team of SEO experts has 15+ years of experience successfully migrating websites and a proven process for getting it done right.
02 Data Driven Strategy
Migrating your website is a high stakes SEO endeavor and it can easily go very wrong if you don’t know what you’re doing. Our team of SEO experts has 15+ years of experience successfully migrating websites and a proven process for getting it done right.
03 Risk Mitigation
Not all SEO migrations are the same. That’s why we create a unique, detailed SEO migration plan for every migration we do. Using that document as a roadmap we make sure all of our i’s are dotted and t’s crossed. After our development team is done on staging, our SEO team performs a final pass, ensuring every element of the plan aligns before giving the green light for launch.
04 Post Launch Monitoring
We don’t just wish you good luck after launch. Post-launch, we’ll verify your analytics tracking is functioning as expected, resubmit your sitemap, provide you with an interactive performance dashboard, and monitor your new site closely to catch any issues and remediate them quickly.
05 Ongoing Digital Marketing Support
Once your theme is live, you’ll still need a team in your corner to support your site’s ongoing maintenance and evolution. We offer a variety of support options to meet your needs..
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An SEO can step in any time pre-launch to help ensure your project is dialed in for SEO success, but the best time to get an SEO expert involved is at the very beginning of your website project. Involving an experienced SEO specialist from the start can help you avoid costly rework and guide you through key decisions on which ecommerce platform to choose, site architecture, and which pages should be killed, consolidated or added to your new site based on data. Bringing in an SEO too late could result in wasted time, budget, and delay launch.
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