U.S. Air Filtration, a major player in the air pollution control industry, has a mission to help their customers achieve peak production in their facilities by providing exceptional service, products, and expertise in air pollution control. To further that mission, the B2B manufacturer came to Above The Fray ready to invest in their first ecommerce website to enable their customers to transact online.
Over 80% of U.S. Air Filtration’s orders were complex, custom orders that required significant back and forth with a sales representative to ensure the fit would be perfect before the customer was comfortable placing an order. An incorrect fit could result in a plant shutdown causing 10s of thousands of dollars a day. Customers didn’t want to give up having a dedicated sales rep. The main challenge for U.S. Air Filtration, and other B2B manufacturers like them, was finding the pieces of the business that could be moved online as an initial phase to add value without upsetting customers or their sales representatives.
ATF took a crawl, walk, run approach and divided the initiatives into multiple phases. The initial MVP build includes the ability for customers to purchase stock products online and a customer portal allowing them to easily place re-orders and track existing orders. Future phases will include an integration with Salesforce and ultimately a custom product configurator that will enable their customers to quickly and easily order the customer parts they need with confidence.
• UI/UX Design
• Pre-launch SEO
• Maintenance & Evolution
The new site enables U.S. Air Filtration to sell products online for the first time, improve their customer’s experience, and support their sales team.
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