SHASHI was positioned for growth but their M1 was unfit to handle the rigors of their very active customers. Their Product Detail Pages were inflexible, limiting their ability to automatically accept B2B orders. Their socks are fancy but their site was not. It lacked the luster that web shoppers expect such as wishlist, store credit, out of stock notifications, RMAs, and layered navigation. Their integrated M1 marketing capabilities were out of shape. They weren’t able to utilize related products, upsells and cross-sells, header promo bar, tiered pricing, or cart price rules with the ability to give away a free product with a minimum order purchase.