A vertically integrated multi-state operator in the cannabis industry with super regional presence in Colorado & New Mexico, Schwazze is leading the way into the next era of cannabis. With a deep understanding of their brand identity and their goals in the cannabis space, the team at Schwazze came to Above The Fray looking to redesign their frankensteined corporate and investor relations websites to create a cohesive web presence representative of their brand.
Schwazze wanted their corporate website and their investor relations website to have a cohesive appearance and voice. The existing sites were frankensteined together haphazardly and there were a number of different stakeholders for each site that needed to weigh in on the new website’s desired look, feel, and functionality. Additionally, Above The Fray was asked to partner with two other companies on the project, an IR consulting company with expertise in legal and regulatory requirements for Investor Relation websites and a separate development company. Above The Fray was tasked with leading the project from start to finish, developing user stories, creating a cohesive design, developing copy for both sites, and engineering oversight to ensure their external development team’s build matched the user stories and final design.
The Schwazze corporate and investor relations sites were designed to showcase their brand identity, the scope of their house of brands and the breadth of their growing footprint as a leading cannabis MSO.
Post Launch Metrics
These are the stats 1 month post launching the new site:
Complete organic traffic recovery
Ecommerce conversion rate increased
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