Doing Something Big
Oddball
+43% increase in site traffic post-launch
Oddball is a specialty shoe store offering great quality, affordable shoes in sizes 14 to 20. The business was founded in 1997 by two brothers, Seth and Zac Longaker, who you guessed it, have very big feet. Like many businesses, the idea for Oddball came from turning the problems the brothers were having finding name brand shoes in their sizes into an opportunity. Over the last 20+ years, Oddball has grown from a brick and mortar shoe store to an international ecommerce retailer of shoes, socks, insoles and apparel for the large footed man. In 2021, Oddball came to ATF ready to redesign and expand their online presence.
Website
Platform
Shopify
Shopify
The Challenge
The Challenge
Finding the right balance of refreshing the look of the site while also remaining true to the brand that loyal Oddball customers know and love was one of the primary challenges of this project. Oddball wanted to improve user experience on site and give the design a more modern feel but at the same time wanted to maintain key elements that felt central to their brand identity.
Finding the right balance of refreshing the look of the site while also remaining true to the brand that loyal Oddball customers know and love was one of the primary challenges of this project. Oddball wanted to improve user experience on site and give the design a more modern feel but at the same time wanted to maintain key elements that felt central to their brand identity.
SERVICES
Brand Refresh
UX/UI Design
Development
Brand Refresh
UX/UI Design
Development
The Solution
The Solution
Above The Fray delivered a complete front-end redesign for Oddball, creating a modern, user-friendly interface that reflected the brand’s unique personality while staying true to what long-time customers value. We streamlined the website navigation, enhanced search functionality, and introduced new design elements to make browsing and buying easier for customers looking for hard-to-find shoe sizes.
Above The Fray delivered a complete front-end redesign for Oddball, creating a modern, user-friendly interface that reflected the brand’s unique personality while staying true to what long-time customers value. We streamlined the website navigation, enhanced search functionality, and introduced new design elements to make browsing and buying easier for customers looking for hard-to-find shoe sizes.
Project Highlights
Project Highlights
Oddball made a big move from Magento OpenSource to Shopify and got with it a fresh look and loads of features their customers will love.
Shop By Brand
The ability to provide brand name shoes in large sizes was central to why Oddball was founded. The new design allows customers to shop by brand clearly showcasing recognizable logos from top name brands.
Enhanced Search
We added a prominent search bar with enhanced search capabilities to ensure customers could get quick, relevant product results and search suggestions that update as a user is typing their query.
Mega Menu
The fully redesigned navigation allows users to browse every category of shoes at once and reduces the number of clicks required for a site visitor to get to the products they want to buy.
Shop By Brand
The ability to provide brand name shoes in large sizes was central to why Oddball was founded. The new design allows customers to shop by brand clearly showcasing recognizable logos from top name brands.
Enhanced Search
We added a prominent search bar with enhanced search capabilities to ensure customers could get quick, relevant product results and search suggestions that update as a user is typing their query.
Mega Menu
The fully redesigned navigation allows users to browse every category of shoes at once and reduces the number of clicks required for a site visitor to get to the products they want to buy.
Shop By Brand
The ability to provide brand name shoes in large sizes was central to why Oddball was founded. The new design allows customers to shop by brand clearly showcasing recognizable logos from top name brands.
Enhanced Search
We added a prominent search bar with enhanced search capabilities to ensure customers could get quick, relevant product results and search suggestions that update as a user is typing their query.
Mega Menu
The fully redesigned navigation allows users to browse every category of shoes at once and reduces the number of clicks required for a site visitor to get to the products they want to buy.
Shop By Brand
The ability to provide brand name shoes in large sizes was central to why Oddball was founded. The new design allows customers to shop by brand clearly showcasing recognizable logos from top name brands.
Enhanced Search
We added a prominent search bar with enhanced search capabilities to ensure customers could get quick, relevant product results and search suggestions that update as a user is typing their query.
Mega Menu
The fully redesigned navigation allows users to browse every category of shoes at once and reduces the number of clicks required for a site visitor to get to the products they want to buy.
Shop By Brand
The ability to provide brand name shoes in large sizes was central to why Oddball was founded. The new design allows customers to shop by brand clearly showcasing recognizable logos from top name brands.
Enhanced Search
We added a prominent search bar with enhanced search capabilities to ensure customers could get quick, relevant product results and search suggestions that update as a user is typing their query.
Mega Menu
The fully redesigned navigation allows users to browse every category of shoes at once and reduces the number of clicks required for a site visitor to get to the products they want to buy.
Technologies
Technologies
The Results
The Results
increase in site traffic post-launch
A refreshed design that modernized Oddball’s digital presence while preserving brand identity
Simplified shopping experience through improved navigation and enhanced search
Clearer product discovery with the ability to shop by brand and explore categories quickly
A customer experience tailored to Oddball’s audience, setting the foundation for future ecommerce growth
increase in site traffic post-launch
A refreshed design that modernized Oddball’s digital presence while preserving brand identity
Simplified shopping experience through improved navigation and enhanced search
Clearer product discovery with the ability to shop by brand and explore categories quickly
A customer experience tailored to Oddball’s audience, setting the foundation for future ecommerce growth
increase in site traffic post-launch
A refreshed design that modernized Oddball’s digital presence while preserving brand identity
Simplified shopping experience through improved navigation and enhanced search
Clearer product discovery with the ability to shop by brand and explore categories quickly
A customer experience tailored to Oddball’s audience, setting the foundation for future ecommerce growth
VIEW MORE WORK
Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.
Let's Chat
Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.
Let's Chat
Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.
Let's Chat
Contact
503-389-0277
Portland, OR
329 NE Couch St.
Rijswijk, Netherlands
070-701-3914
South Sea, Portsmouth, UK
02-394-387-794
Florence, Italy
31-70-701-3914
Contact
503-389-0277
Portland, OR
329 NE Couch St.
Rijswijk, Netherlands
070-701-3914
South Sea, Portsmouth, UK
02-394-387-794
Florence, Italy
31-70-701-3914
Contact
Portland, OR
329 NE Couch St.
Rijswijk, Netherlands
South Sea, Portsmouth, UK
Florence, Italy