Lessons & Reflections on Women’s History Month 2023
What does it take in today’s world for modern women in the workplace to feel empowered? Considering that collectively, the voices and contributions of women are all too often minimized in professional settings—despite the changing times.
As a woman co-owned company, it’s something we thought quite a lot about this past International Women’s History Month. Particularly because it’s always been our aim to be the kind of agency with a culture that exalts gender equality while creating a safe space for women (and every person across the gender spectrum) to be seen, heard, valued, respected, and protected. Still, we know there’s always room to grow in this regard.
And as we saw the outpour of agency produced content this year focusing on what Women’s History Month means and why it’s important, we naturally could not help but notice the performativity of it all. Something that prompted us to dig deeper in our celebration, which we wanted to feel more meaningful, reflective, and authentic.
So for us, pondering the question at hand was an important starting point. But it also meant gathering fresh perspectives from folks within our own team, who shared their POVs on what they believe it takes for today’s woman to feel empowered at work.
It was after taking in the wisdom of these eloquent, and insightful responses that we were reminded of how lucky we are to work with such an incredible and articulate team of people who are so intentional and consistent about actively contributing to make the culture of our company better everyday, in every way, for everyone.
The process of uncovering these insights on women empowerment in the workplace also reaffirmed a lot for us in terms of the culture and ethos we have worked so hard to establish since Above The Fray began nearly 6 years ago in 2017.
As an ecommerce agency co-owned, co-led and co-operated by the women who shared with you above, plus many more, we simply could not be prouder of our team and the collaborative spirit forged through our work together.
Erin Hunt, President & CCO
Marisol Garcia, Chief Financial Officer
Caitlin Aronin, Director of Digital Marketing
Marsha Naidoo, Chief Ecommerce Evangelist
Taira Hernandez, Senior Account Executive
Hannah Muetzel, Junior Business Analyst
Jeraldine Reyes, Creative Designer
Chin Montaño, Treasurer & Global Finance Manager
Jenelle Ford, Senior Project Manager
Honeymay Louiese Ignacio, Engineer
Eloise Gasper, Senior Shopify Engineer
Lorenz Gale Osabel, Senior Web Designer
Sara Robinson, Senior Project Manager
Nicole Coronel, Project Coordinator
Naima Abdi, Digital Marketing Specialist
Zara Griesemer, Project Manager
April Joy Concepcion, HR Associate
Ella Mae Perales, Project Coordinator
Bea Jouvelle Jornada, QA Engineer
Hazel Joie Caquicla, Senior Engineer
Regina Mateo, AxL Operations Manager
Dannica Hutton, Vice President of Solutions Strategy
We appreciate the brilliance, work ethic, creativity, intellect, solutions, and knowledge you bring here, and everywhere.