Before and After: Ecommerce Website Redesigns That Increased Sales
No matter what you are selling online, whether it’s B2B or B2C, the landscape is competitive and customers have little to no patience. A slow load time, unintuitive navigation, or god forbid any friction in the checkout, can send your customers running to your top competitor to get what they need. An ecommerce redesign can and should dramatically improve your customer experience and as a result, increase sales.
In this blog, we’ll share some examples of ecommerce website redesigns we’ve done that increased conversion rates and revenue.
GloryBee
GloryBee is a trusted honey and natural ingredients supplier with a growing wholesale business. They needed a site that could better serve wholesale customers while still supporting DTC sales.
Before: Their old site made it difficult for wholesale buyers to place large orders efficiently, and cross-selling opportunities weren’t fully optimized. The site hadn’t been updated in about a decade and needed a refresh.
After: We redesigned their ecommerce experience with streamlined order flows, improved UX, and a more strategic cross-sell approach. By making the wholesale buying process faster and more intuitive, we boosted efficiency for their core B2B customers while still creating a smooth experience for all buyers.
Results:
- +45% increase in Average Order Value (AOV) driven by a rise in online wholesale transactions and improved cross-sell strategy
- + 8% YoY revenue growth in the 12 months post-launch
- +3.9% conversion rate increase driven by optimized UX and streamlined order flows
"For GloryBee, the creative direction was really driven by clarity. The old experience felt dense and visually cluttered, so we introduced cleaner layouts, stronger typography, and more engaging imagery. The result is a brighter, more modern look that still feels trusted, natural, and true to the brand." -- Erin Hunt, CCO
JUGS Sports
JUGS Sports is a leader in baseball and softball training equipment, trusted by coaches and athletes for decades. They needed a modern ecommerce site that reflected their legacy brand while making it easier for customers to research and purchase products online.
Before: Their old site struggled with dated design, navigation challenges, and limited ability to showcase products in detail. Competitors were beginning to outshine them with sleeker online experiences, making it harder to capture attention and conversions.
After: We delivered a modernized ecommerce platform with clean navigation, improved product pages, and a streamlined checkout process. The redesign also emphasized JUGS’ trusted brand story, pairing legacy with a fresh digital experience.
Results:
- +260% increase in sessions post-launch
- +52% increase in revenue post-launch
- +93% improvement in site speed
"The design goal for JUGS was to move from a cluttered, dated experience to something that feels curated and intentional. We simplified the UI, refreshed typography, and created clearer patterns across pages so the site is easier to scan and more visually consistent. The result is a cleaner shopping experience that feels worthy of the brand’s legacy” -- Erin Hunt, CCO
Metal Mafia
Metal Mafia is a wholesale body jewelry supplier serving piercing and tattoo shops across the country. Their old site was clunky, hard to navigate, and didn’t reflect the edgy, fashion-forward nature of their products.
Before: Outdated visuals that didn’t match the brand’s bold personality and a complicated account set up process slowed down busy shop owners. It was difficult for customers to quickly find, customize, and order products in bulk.
After: The redesign reflects Metal Mafia’s rebellious, high-style brand identity. With clean navigation and wholesale-friendly UX built to handle complex catalogs, it streamlines the web experience for customers and includes new quick ordering options like bulk add-to-cart and mix-and-match tools integrated directly into the design for seamless purchasing.
Results:
- +30% increase in daily orders processed, with no additional staff required
- +160% year-over-year growth in total orders, driven by better efficiency, visibility, and uptime
- +14% increase in revenue from organic traffic
"Metal Mafia’s products have a distinct edge, so we leaned into a darker, bolder look that reflects the brand’s identity, while using clearer hierarchy and cleaner navigation to tame a complex catalog." -- Erin Hunt, CCO
Key Takeaways from These Redesigns
Customers demand efficiency – Whether it’s B2B customers who require quick order features or B2C customers who need smart product recommendations, an efficient UX and digital shopping experience is critical to reducing abandonment rates and growing revenue.
Brand identity builds trust – Aligning your site’s design with your brand’s personality builds trust and connection with your customers. That trust turns into loyalty and increased lifetime value.
Performance improvements drive conversions – An oldie but a goodie. Every second of performance improvement, especially in the checkout flow has a direct impact on ecommerce conversion rate and revenue.
How Do You Know When It’s Time For a Redesign?
There are a few signs to look out for when considering an ecommerce website redesign:
- Conversion rates are declining
- Page load times are >2 seconds
- Site fails Core Web Vitals
- Bounce rate exceeds 40%
- Poor mobile experience
- Your direct competitors’ sites offer a better, more modern experience
If any of those warning signs are true for your site and you want to learn more about how we can help you achieve results like the examples above, let’s chat.
