ATF Launches New Site for Liberty Sport

ATF Launches New Site for Liberty Sport

Above the Fray has successfully migrated Liberty Sport’s legacy site on an unsupported Magento to M2 with a fully redesigned modern look and feel.

Liberty Sport’s new website officially went live this month! This one has been in the works for a number of months and we’re incredibly proud of the end result. It was a multifaceted project that included a site migration from M1 to M2, a complete UX/UI redesign, and full-scale SEO migration planning & roadmapping. is a retailer of high quality sports glasses and frames specially designed for performance and protection. They offer dozens of styles for youth and adults for every sport you can think of and also offer a line of glasses for everyday wear.

The newly launched website features an updated mobile-friendly design, as well as, improved navigation and search capabilities. The new site design makes it easy to purchase frames online or find a nearby retailer where customers can try on the frames in person. We also added integrations with WordPress and Instagram to showcase their existing blog content and feature their social media posts. 

Eyecare service providers and B2C users will have an easier time finding the product they’re looking for with the new predictive search bar and layered filtering to quickly drill down to sub-categories whether they are searching by sport, color, or size.

Learn more about the Liberty Sport project including the SEO work we did prior to launch to ensure the site migration was completed without any sustained traffic loss.