What does it take in today’s world for modern women in the workplace to feel empowered? Considering that collectively, the voices and contributions of women are all too often minimized in professional settings—despite the changing times. 

As a woman co-owned company, it’s something we thought quite a lot about this past International Women’s History Month. Particularly because it’s always been our aim to be the kind of agency with a culture that exalts gender equality while creating a safe space for women (and every person across the gender spectrum) to be seen, heard, valued, respected, and protected. Still, we know there’s always room to grow in this regard. 

And as we saw the outpour of agency produced content this year focusing on what Women’s History Month means and why it’s important, we naturally could not help but notice the performativity of it all. Something that prompted us to dig deeper in our celebration, which we wanted to feel more meaningful, reflective, and authentic. 

So for us, pondering the question at hand was an important starting point. But it also meant gathering fresh perspectives from folks within our own team, who shared their POVs on what they believe it takes for today’s woman to feel empowered at work.