One of the most well-known, high-quality wholesale body jewelry manufacturers wanted to make their customer experience seamless by integrating their backend with their ecommerce platform so that customers could see stock in real-time. Their initial transition to M2 streamlined some of the processes that they had sought to improve, but left many other optimizations on the table. When they approached ATF, they made it clear that they needed a team that not only understood the technological tools available, but more importantly grasped the business processes they were seeking to improve and knew how to choose the right integrations and build the best connections to meet those business needs.
The Challenge
Their highly configurable product offerings and unique business processes required an extremely customized site from frontend to backend and beyond. Their current M2 instance didn’t speak to QBO, causing an accounting nightmare. Their product types didn’t permit the merchandising of some of their most unique products, putting additional labor on their sales reps, and making it hard for customers to shop their full range of products.
Services
• Consulting
• UX/UI Design
• Development
• Managed Care
Project Highlights
The redesigned Metal Mafia site improved functionality on the ERP-like Admin set with a customized order entry form that saved sales reps time and permitted them to expertly navigate 50,000+ skus the company offers. The front-end user experience provided customers with more control and clarity than ever before when shopping for configurable products. The warehouse tools sped up order processing so significantly that the company was able to process 30% more orders per day, allowing customers to receive their orders faster than ever before.
Increase in Orders
After our full M2 redesign for Metal Mafia, their orders increased by 1.6x in just one year.
Increase in Daily Orders
After launch, daily orders increased by 30% and increased 160% year over year.
Full load times dropped from from 7.2 seconds to 2 seconds and PageSpeed Score provided by GTmetrix jumped from a D(68%) to A(99%) in a year.
Since we first redeveloped Metal Mafia’s ecommerce two years ago, they saw a 63% increase in yearly revenues.
After our full M2 redesign for Metal Mafia, their orders increased by 1.6x in just one year.
Integrations
The crown jewel of the project was a customized integration with Skubana, a third-party inventory management software that polished their stock management process and trued up their accounting for flawless A/R once and for all.
We are grateful for the way the website has improved our processes and want to continue on that trajectory, finding efficiencies that make things simple and clear for our staff and easier to use and more valuable for our customers.
Vanessa Nornberg
CEO, Metal Mafia
Read the full case study.
How Above The Fray developed integrated tech solutions to process 30% more customer orders per day at Metal Mafia, a leading producer of high quality body jewelry.
Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.
LET'S CHAT