Securing Growth
FlashRouters
+27% increase in site traffic post-launch
FlashRouters gives customers the freedom to manage their networks with open-source firmware routers. Their team researches, tests, and configures the best wireless routers to make privacy and VPN protection simple and accessible. What began as a hardware business has grown into a subscription-driven model, offering ongoing support services alongside their devices. To support this evolution, FlashRouters partnered with Above The Fray to redesign their ecommerce site with simplified subscription enrollment, reliable recurring billing, and configurable bundled products.
Website
Platform
Adobe Commerce
Adobe Commerce
The Challenge
The Challenge
FlashRouters needed a way to require customers to select a support subscription during the checkout flow – but only when specific products were added to the cart. Their new business model included new routers bundled with support, as well as virtual products,refurbished products, and new routers that did not come with the support plans. Incorporating these rules within a single checkout flow was critical to supporting their shift toward a subscription model, driving recurring revenue without creating ongoing manual work for their team.
FlashRouters needed a way to require customers to select a support subscription during the checkout flow – but only when specific products were added to the cart. Their new business model included new routers bundled with support, as well as virtual products,refurbished products, and new routers that did not come with the support plans. Incorporating these rules within a single checkout flow was critical to supporting their shift toward a subscription model, driving recurring revenue without creating ongoing manual work for their team.
SERVICES
• Onsite Discovery
• UX Design
• Graphic Design
• Custom Extension Creation
• Development
• Onsite Discovery
• UX Design
• Graphic Design
• Custom Extension Creation
• Development
The Solution
The Solution
Above The Fray built an Adobe Commerce site that integrated subscription functionality directly into the product and checkout experience. The solution ensured support plans were bundled where needed, while allowing flexibility for products that didn’t require them. To enhance UX/UI, we designed a clean, tabbed interface for content-heavy product detail pages, improving navigation and reducing load times. The site also introduced referral program functionality, reward points to encourage engagement, and product add-ons to increase average order value, all while simplifying FlashRouters’ operations by narrowing their integration stack to the tools that mattered most.
Above The Fray built an Adobe Commerce site that integrated subscription functionality directly into the product and checkout experience. The solution ensured support plans were bundled where needed, while allowing flexibility for products that didn’t require them. To enhance UX/UI, we designed a clean, tabbed interface for content-heavy product detail pages, improving navigation and reducing load times. The site also introduced referral program functionality, reward points to encourage engagement, and product add-ons to increase average order value, all while simplifying FlashRouters’ operations by narrowing their integration stack to the tools that mattered most.
Project Highlights
Project Highlights
Clean UI lets the content communicate clearly. Our fellow tech geeks rejoice with all the copy heavy PDP and CMS pages. To prevent text overload, the UX was structured with tabs and collapsed bullets – reducing load time and allowing for easier navigation of information. To the point, to the product, to the purchase. To infinity and beyond!
Subscription Plans
Subscription model virtual products each set to their own recurring billing schedule.
Referral Program
Bolstering sales from current customers by encouraging shared referral links through social media and email.
Reward Points
Gamifying actions on the site, like submitting a review, to get points that can be used like store credit.
Product Add-Ons
Impulse extras not easily forgotten, appearing on every product PDP as an add-on.
Subscription Plans
Subscription model virtual products each set to their own recurring billing schedule.
Referral Program
Bolstering sales from current customers by encouraging shared referral links through social media and email.
Reward Points
Gamifying actions on the site, like submitting a review, to get points that can be used like store credit.
Product Add-Ons
Impulse extras not easily forgotten, appearing on every product PDP as an add-on.
Subscription Plans
Subscription model virtual products each set to their own recurring billing schedule.
Referral Program
Bolstering sales from current customers by encouraging shared referral links through social media and email.
Reward Points
Gamifying actions on the site, like submitting a review, to get points that can be used like store credit.
Product Add-Ons
Impulse extras not easily forgotten, appearing on every product PDP as an add-on.
Subscription Plans
Subscription model virtual products each set to their own recurring billing schedule.
Referral Program
Bolstering sales from current customers by encouraging shared referral links through social media and email.
Reward Points
Gamifying actions on the site, like submitting a review, to get points that can be used like store credit.
Product Add-Ons
Impulse extras not easily forgotten, appearing on every product PDP as an add-on.
Subscription Plans
Subscription model virtual products each set to their own recurring billing schedule.
Referral Program
Bolstering sales from current customers by encouraging shared referral links through social media and email.
Reward Points
Gamifying actions on the site, like submitting a review, to get points that can be used like store credit.
Product Add-Ons
Impulse extras not easily forgotten, appearing on every product PDP as an add-on.
Technologies
Technologies
For the M2 build, we narrowed down their extensive M1 list of integrations to the few that automated and streamlined their daily processes the most.
The Results
The Results
increase in site traffic post-launch
Subscription plans tied to qualifying products, driving new recurring revenue
Reduced manual oversight through automated checkout rules and streamlined integrations
Improved PDP usability with cleaner layouts, tabbed content, and faster load times
Increased customer engagement through referral links, reward points, and add-on products
increase in site traffic post-launch
Subscription plans tied to qualifying products, driving new recurring revenue
Reduced manual oversight through automated checkout rules and streamlined integrations
Improved PDP usability with cleaner layouts, tabbed content, and faster load times
Increased customer engagement through referral links, reward points, and add-on products
increase in site traffic post-launch
Subscription plans tied to qualifying products, driving new recurring revenue
Reduced manual oversight through automated checkout rules and streamlined integrations
Improved PDP usability with cleaner layouts, tabbed content, and faster load times
Increased customer engagement through referral links, reward points, and add-on products
VIEW MORE WORK
Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.
Let's Chat
Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.
Let's Chat
Business and technology are challenging enough, why add unnecessary BS? Move on up to the front and drop us a line.
Let's Chat
Contact
503-389-0277
Portland, OR
329 NE Couch St.
Rijswijk, Netherlands
070-701-3914
South Sea, Portsmouth, UK
02-394-387-794
Florence, Italy
31-70-701-3914
Contact
503-389-0277
Portland, OR
329 NE Couch St.
Rijswijk, Netherlands
070-701-3914
South Sea, Portsmouth, UK
02-394-387-794
Florence, Italy
31-70-701-3914
Contact
Portland, OR
329 NE Couch St.
Rijswijk, Netherlands
South Sea, Portsmouth, UK
Florence, Italy