Magento Commerce Is Now Adobe Commerce
Ahead of this year’s annual Adobe Summit conference, Adobe tweeted that they were officially rebranding Magento Commerce and Adobe Commerce Cloud, as a single, unified Adobe Commerce brand. Nearly three years after acquiring the Magento platform, this is the final stage of an integration that has been happening behind the scenes for quite a while.
The new Adobe Commerce platform will offer the best of both brands: a world class, open source B2B and B2C ecommerce platform, plus a java-based content management system capable of crafting personalized digital experiences for customers.
“We continue to execute on our vision of delivering advanced multi-channel commerce, deeply integrated with best-in-class experience and marketing capabilities to provide customers across industries with highly differentiated transactable touchpoints,” Jason Woosley, Vice President Commerce Product & Platform at Adobe wrote in a blog post about the rebranding.
New Features Announced
On the heels of the rebranding announcement, Adobe shared some exciting new features that will be available in the new Adobe Commerce platform.
AI-Powered Site Search
This feature offers search-as-you-type results that become smarter over time using Adobe Sensei AI and machine learning technology. Analyzing shopper behavior, the search feature will fine tune results to increase conversions and provide reporting on no result searches so that you can optimize for those as well.
Product Recommendations for B2B
Product recommendations powered by Adobe Sensei was originally launched as a D2C feature that used consumer data to create personalized suggestions to enhance the user experience and increase sales. Now, Adobe is turning this feature into a tool for B2B businesses.
“It’s common for B2B brands to work with different buyer types from the same company. Perhaps one is solely focused on purchasing safety equipment while his colleague is responsible for ordering sanitation supplies. With the new B2B feature, the product recommendations that are served up to these buyers will adapt based on their area of focus,” says Woosley.
Adobe Sign Integration
Need a signature to finalize transactions? Adobe Sign, e-signing software, is being integrated directly into Adobe Commerce so that buyers can complete their purchase directly on your website without having to disrupt the transaction flow to sign contracts on another platform. This seamless integration will simplify the purchase process, reduce drop offs, and increase sales.
Have questions about how this change will impact your website? Or, want to know more about getting access to these new features? Contact us to learn more!