Join Above The Fray at Seafood Expo North America 2024 in Boston!

We’re thrilled to announce that we’ll be attending the Seafood Expo North America 2024 in Boston from March 10-12. Because SENA is the largest seafood expo in the country, this event is the ideal spot to learn about the latest and greatest trends and innovations happening in the seafood industry. With topics like artificial intelligence … Continued

SHOT Show 2024 Recap: How the Shooting Industry is Leading the Way in Retail

Over the last decade, hunting and target shooting have become more popular in the United States, with demographics expanding to include more women and people of color. This increase has led events like SHOT Show to grow exponentially, as it welcomes people from all walks of life to experience the shooting industry. In fact, it … Continued

AED Summit 2024 Recap: Growth in the Equipment Industry

Every industry has its unique set of goals and challenges, which makes participating in industry events essential for discovering these matters first-hand. Above The Fray has been attending AED Summit, one of the nation’s largest gatherings for the equipment and manufacturing industry, since 2018 for this exact reason. The event includes both the Summit and … Continued

Join Above The Fray at SHOT Show 2024 in Las Vegas!

Connect with us at the show or meet up at BigCommerce’s exclusive Happy Hour! We’re excited to share the news that we’ll be attending SHOT Show 2024 in Las Vegas from January 23-26. While this is our first time at this renowned event, we’re not new to the shooting, hunting, and outdoors industries. Taira Hernandez … Continued

Announcing our Strategic Partnership with Hyvä

Above The Fray is excited to kick off the new year with the announcement of our latest strategic partnership with Hyvä. Hyvä is a leading player in the Magento ecosystem and the creator of several industry leading products that are game changers for ecommerce stores on Magento Open Source and Adobe Commerce. As a partner, … Continued

Hosting Meet Magento New York 2023: Community, Collaboration & Celebration

The Big Apple is home to many pivotal events, including none other than Meet Magento New York. This year, Above The Fray had the honor of hosting this landmark event and connecting members of the ecommerce community to spark conversations around innovation, trends, and the future of the industry. Meet Magento New York is one … Continued

Join Above The Fray at AED Summit 2024 in Las Vegas!

Our Manager of Global Engineering & Delivery, Thayer Luscian, is taking center stage with a tech session on infrastructure essentials for dealers. We’re excited to announce that we’ll be attending AED Summit 2024 in Las Vegas from January 16-18. Thayer Luscian, our Manager of Global Engineering & Delivery, will be leading a session on infrastructure … Continued

ATF Launches New Site for L.H. Dottie

Above The Fray has successfully launched L.H. Dottie’s new Magento 2 site with exciting new features. L.H. Dottie’s new website is officially live and we’re thrilled to have taken this rescue project successfully to launch. L.H. Dottie is an industry-leading supplier of construction parts for professionals in Electrical, Plumbing, Industrial, Low Voltage, Renewable Energy, and … Continued

ATF Launches New Site for SAVE the BEE

Above The Fray has successfully launched SAVE the BEE’s new WordPress site with an exciting brand refresh. SAVE the BEE’s new digital hive is officially live today! Check out their updated design, refined messaging, and enhanced website functionality that showcases their distinct digital identity and positions them as a leader in pollinator conservation. The heart … Continued

Above The Fray and Shopware Announce New Partnership

Read the full press release announcement below. Global open-source ecommerce platform Shopware is pleased to announce a new partnership with Above The Fray, a fully-integrated global agency specializing in end-to-end ecommerce for both B2B and B2C businesses, including strategy, design, development and support. Above The Fray’s Enterprise Resource Planning and business system integrations expertise paired … Continued