You’re ready to kick off your project. You’re excited. Good. It should be exciting to build something new or fix something broken. But…before we get ahead of ourselves, it’s important to get a bit introspective and ask yourself a few questions. This list of questions is based on the pre-discovery framework we use here at … Continued
The Secret to Better Website Design for Manufacturing Companies: Focusing on User Needs If you’re thinking about a website redesign for your manufacturing company, you probably started the process by visiting your competitors’ websites to see what they’ve got going on, right? The easy button is to go to some web design agency and just … Continued
BigCommerce’s introduction of the one page checkout makes it faster and easier for your customers to complete their transaction without having time to rethink their purchase decision. In the effort to have the checkout process be as low friction as possible, the one page checkout option has enabled BigCommerce store owners to reduce the number … Continued
The rise of direct-to-consumer (DTC) food brands has been one of the most significant trends in the food industry over the past decade. Like all DTC segments, DTC food brands are largely driven by the changing preferences of consumers, advancements in technology, and shifts in how people shop and engage with brands. This is why … Continued
If you’ve been in digital marketing long enough, you can probably remember the days when there were clear cut strategies you could use to avoid competing with yourself in search when using both PPC and SEO to meet your digital goals. Sure, from the dawn of PPC advertising, challenges have existed for marketers, from search … Continued
Big news in the SEO world: Google’s leaked API documentation revealed over 14k ranking factors. We’ve done a deep dive into what, if anything, is new and how it might impact SEO for ecommerce websites. Here’s what we found: 1) SiteAuthority ‘siteAuthority’ is in fact a thing. What exactly it means is still uncertain, but … Continued
Digital marketing for cannabis dispensaries comes with unique challenges. Due to the legislative restrictions on cannabis, many of the more common digital marketing channels make it difficult, if not impossible, to promote cannabis products or places of business on their platforms. The red tape leaves SEO as the primary digital marketing tool for medical and … Continued
This industry event is shrimply irresistible! The Seafood Expo North America takes place in Boston every year and is the place for suppliers, wholesalers, commercial farms, food brands, and other professionals in food and beverage to discover the hottest trends. As the largest seafood expo in North America, it is the perfect event to dive … Continued
Shoptalk has a reputation for being one of the retail industry’s top events. The show rounds up the best and brightest in the industry for three days of fun, insightful sessions, and stellar networking opportunities in Las Vegas every year. Since 2015, Shoptalk has been a gathering place for major retailers, startups, tech firms, investors, … Continued
If you’re in the planning stages of a website migration, you already understand it’s not just about moving content from point A to point B. It’s a pretty complex project and if not done methodically, there are about a million things that can go wrong…especially when it comes to your SEO migration. Feeling nervous about … Continued
