We joined the Magento Association as a Platinum Member. No, it’s not because we love shiny trophies or exclusive badges. It’s because we believe in showing up—loudly, consistently, and with purpose. The agency world has more than enough empty gestures, performative partnerships, and “community support” that starts and ends with a social post. This isn’t … Continued
Breakups are hard. But, knowing when to cut your losses, especially in business, is a must. If you’ve landed on this blog, odds are high it’s time to let your agency go. If you’re still unsure, though, here are 5 clear signs it’s time to fire your agency. 1. You don’t know what they’re up … Continued
What’s next for B2B ecommerce? If you’re an online seller, this question has likely been on your mind. While there are hundreds of articles out there with perfectly good answers, I had a hunch that our CEO, Noah Oken-Berg, would have some unique ideas to share. Not all of the B2B trends he discussed are … Continued
You read that right. Best practices won’t get you the results you’re after. That may seem counterintuitive…they are called best practices after all. The truth is, best practices are a good starting point. But, when it comes to UX/UI design the only way to surpass competitors that are also all leveraging best practices is to … Continued
You’re ready to kick off your project. You’re excited. Good. It should be exciting to build something new or fix something broken. But…before we get ahead of ourselves, it’s important to get a bit introspective and ask yourself a few questions. This list of questions is based on the pre-discovery framework we use here at … Continued
The Secret to Better Website Design for Manufacturing Companies: Focusing on User Needs If you’re thinking about a website redesign for your manufacturing company, you probably started the process by visiting your competitors’ websites to see what they’ve got going on, right? The easy button is to go to some web design agency and just … Continued
BigCommerce’s introduction of the one page checkout makes it faster and easier for your customers to complete their transaction without having time to rethink their purchase decision. In the effort to have the checkout process be as low friction as possible, the one page checkout option has enabled BigCommerce store owners to reduce the number … Continued
The rise of direct-to-consumer (DTC) food brands has been one of the most significant trends in the food industry over the past decade. Like all DTC segments, DTC food brands are largely driven by the changing preferences of consumers, advancements in technology, and shifts in how people shop and engage with brands. This is why … Continued
If you’ve been in digital marketing long enough, you can probably remember the days when there were clear cut strategies you could use to avoid competing with yourself in search when using both PPC and SEO to meet your digital goals. Sure, from the dawn of PPC advertising, challenges have existed for marketers, from search … Continued
Big news in the SEO world: Google’s leaked API documentation revealed over 14k ranking factors. We’ve done a deep dive into what, if anything, is new and how it might impact SEO for ecommerce websites. Here’s what we found: 1) SiteAuthority ‘siteAuthority’ is in fact a thing. What exactly it means is still uncertain, but … Continued
