Heading into CONEXPO-CON/AGG 2026, dealer portals and the value they aren’t delivering is a topic heavy on our minds. Over and over again at AEM events throughout the last year, Brian Benic, our VP of Client Growth and Noah Oken-Berg, our CEO, had conversations with manufacturers about their competitors actively adopting digital solutions. Many of … Continued
Adobe’s shift toward SaaS-based ecommerce solutions has raised some serious questions over the last year. The most critical being: Is Magento Open Source still a viable option? To answer that, we spoke to Mathias Schreiber, Executive Director of the Magento Association, who—like many in the Magento community—would say the rumors of its death are a … Continued
No matter what you are selling online, whether it’s B2B or B2C, the landscape is competitive and customers have little to no patience. A slow load time, unintuitive navigation, or god forbid any friction in the checkout, can send your customers running to your top competitor to get what they need. An ecommerce redesign can … Continued
When Adobe releases a new version, merchants usually want one thing: a simple yes or no. And honestly? One of our developers (we won’t name names), joked that this blog could just read: “YES you should, why did you even click on this?” While that would make for a very direct article, we thought it … Continued
If you’re planning a website redesign, replatform, or migration, there’s one step that will make or break the entire project: Getting your data in order. Whether you’re moving to a new ecommerce platform or updating your existing stack, how clean and structured your data is determines how smooth the project will go, how long it … Continued
“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” — Abraham Maslow A lot of agencies operate according to Maslow’s Hammer. Their expertise is tied to one platform or one tool, so every brand — no matter its size, industry, or complexity — … Continued
In B2B commerce, pricing is rarely straightforward. Behind every number is a network of contracts, customer-specific deals, and internal rules that shape how you sell. That complexity in pricing is the DNA of your sales strategy, not just a bunch of numbers. As Sander Mangel, our Senior Technical Solutions Architect explains, “Most B2B companies have … Continued
Consulting business owners on selling complex machines online has always been a bit like running into a brick wall. “Too many specs,” “Too many configuration options,” “Our customers will never buy online,” “It’s too expensive for ecommerce,” “We can’t cut our dealers out.” We’ve heard it all. But the truth is, B2B customer expectations have … Continued
Your site might have a great UX design and the right tech stack but may still fall short because of blind spots. If your data isn’t tracking properly, your checkout is clunky, or you’re not building ways to stay connected with visitors after they leave, you’re quietly losing ground no matter how good everything else … Continued
At some point, every brand hits the same wall. Your site looks tired, loads slowly, or just feels like more work than it’s worth. So the question begins bubbling up. ‘Do we fix what’s there or start over?’ Simple question to answer, right? Unfortunately, that’s typically not the case. Because a “rebuild vs. redesign” decision … Continued
