There’s nothing worse than a boring canned email. You already know your brand isn’t boring, but your customers have to know it, too. Often, merchants fall into the trap of sending out one-size-fits-all messages that end up trashed, leading to abandoned carts and missed sales. Don’t make the same mistake. With the right marketing tools integrated into your Magento site, you can send personalized email content based on the activity your customers and potential customers have on site to increase customer acquisition, improve brand retention, and most importantly, build loyalty.