Dealer Portals Are Failing And It’s Costing Manufacturers Millions in Lost Channel Revenue
Heading into CONEXPO-CON/AGG 2026, dealer portals and the value they aren’t delivering is a topic heavy on our minds. Over and over again at AEM events throughout the last year, Brian Benic, our VP of Client Growth and Noah Oken-Berg, our CEO, had conversations with manufacturers about their competitors actively adopting digital solutions. Many of … Continued