Auto Plus Solutions is a leading supplier of aftermarket parts and supplies for automotive service centers. Their existing ecommerce solution for existing B2B customers was powered by VeraCore, but it lacked the functionality and streamlined UX they knew users expected from a business of their size. Wanting to simplify ordering and modernize the buying experience for their service center customers, Spectra came to us on behalf of Auto Plus Solutions for help.
Auto Plus Solutions’ old website used login credentials that were shared by thousands of customers. Not only was this a PCI compliance issue, but it was a roadblock in the way of them using the site as intended to segment customer groups for different catalogs and pricing, track order history, and make reordering easy. They needed an ecommerce solution for B2B sales that was integrated with their ERP but looked and functioned like a modern B2C website.
Auto Plus Solutions’ new website went from 0 to 60 fast with features and enhancements designed with their target user in mind.
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