ATF presents Offline to Online 20/20:
A No-Fluff Ecommerce Series for Growth-Ready Manufacturers
IN THIS SERIES
Is driving commerce online the next evolution of your business?
If so, you won't want to miss this 6-part webinar series on growing digital sales for parts, products and equipment, efficiently and effectively. Each event is packed with expert insight and actionable content. Follow-up workshops will also be conducted for each topic, allowing attendees to further discuss with their peers and the pros.
Past Events...
PART 1
THURSDAY, JUNE 25th • 11:00 AM PST
The Ecommerce Maturity Model
Establishing order from chaos; before you build, know where you stand. This session will set the stage for what comes next by identifying and scoring the capabilities that make up six tiers of Ecommerce Maturity. Our expert panel will help you determine your organization’s current status and concrete steps to leveling-up.
PART 2
WEDNESDAY, JULY 22ND • 11:00 AM PST
Going Direct: Selling to the End Consumer
What are the advantages and risks involved with going Direct-To-Consumer? For decades manufacturers have relied on distribution channels to sell their goods. Today this model is being challenged. During this session learn firsthand the dos and don’ts from other businesses that have undergone this transition, and the experts that helped them do it.
PART 3
THURSDAY, AUGUST 6TH • 11:00 AM PST
Digitizing Your Dealer Base: Providing Modern Era Tools to an Evolving Channel
Your dealers decide what brands they sell. Make that choice easier by making their job easier. Hear from special guest panelists from inside manufacturing companies on how they are using digital commerce tools to drive engagement and sales through their dealer channels.
PART 4
THURSDAY, AUGUST 20TH • 11:00 AM PST
Infrastructure & Compliance: Keeping Your Finances Positive + Secure
PART 5
WEDNESDAY, SEPTEMBER 23RD • 11:00 AM PST
Modern SEO: Anatomy of a Harmonic Content Strategy
The days of snake oil SEO have been replaced with real, tactile strategies to drive targeted traffic to your website. But how do you navigate Google’s rapidly evolving algorithm and create a lasting plan to bring the right buyers to your ecommerce site? Join seasoned veterans from our digital marketing partners, along with ATF’s own specialists, and walk away with actionable insights to boost your SEO.
PART 6
Tuesday, October 27th • 11:00 AM PST
Playing Nice: Integrating Ecomm with Business Processes & Systems
Digital commerce doesn’t exist in a vacuum. Especially for manufacturers, your website is the tip of the iceberg – connected to a myriad of business systems, deployed over a web of business processes. Let’s be honest – your processes and systems are outdated, incomplete, or otherwise missing the point of their existence; efficiency and automation. Spend 30 minutes hearing from integration masters on how to optimize and implement your ERP, CRM and other business systems with your ecommerce platform.
