In an evolving economy, your business is likely exploring new channels of sustainable revenue. If you're taking a renewed look at digital commerce for this growth, you'll first need to know where you stand.
The following three steps will help you (1) identify the six tiers of ecommerce maturity, (2) establish a baseline of where you’re at, and (3) chart a path for measured growth.
LEVEL 0
Ambitious
Strictly informational site without commerce enabled. B2B: basic materials & contact info.
LEVEL 1
Embarking
Commerce-enabled, narrow focus on products. Template or legacy site with manual updating and scaling issues.
LEVEL 2
Evolving
Single channel utilizing third parties to increase sales. Basic B2B behind a login.
LEVEL 3
Proactive
Unified selling across multiple siloed channels. Matured processes, robust B2B portal.
LEVEL 4
Optimized
Selling through multiple, connected channels. Personalization & integration of 3rd party systems & tools.
LEVEL 5
Innovative
Part of a global, connected ecosystem that helps redefine the state of the industry.
STEP 1
Download the full guide
Built from decades of experience in the trenches of digital commerce, the Ecommerce Maturity Model guide traces over twenty unique qualities within five distinct categories, across all six tiers. Review the guide, then complete the digital exercise below.
STEP 3
Once you’ve established where you’re at on the Ecommerce Maturity Model, there are steps for each criteria to level-up. These steps, while battle tested, may apply differently for different businesses.
Certified Solution Partners such as Above The Fray can discuss how these level-up steps can apply to your business. Give us a shout for a review and some insight, on the house.
