It's the million dollar question: how can you scale your business and sustain revenue as the economy continues to shift? If you're working to leverage digital commerce for this growth, first you'll need to know where you stand as a company.
Use the following three steps to (1) identify the six tiers of ecommerce maturity, (2) develop a baseline of where you’re at, and (3) devise a plan for measured growth.
LEVEL 0
Ambitious
Strictly informational site without commerce enabled. B2B: basic materials & contact info.
LEVEL 1
Embarking
Commerce-enabled, narrow focus on products. Template or legacy site with manual updating and scaling issues.
LEVEL 2
Evolving
Single channel utilizing third parties to increase sales. Basic B2B behind a login.
LEVEL 3
Proactive
Unified selling across multiple siloed channels. Matured processes, robust B2B portal.
LEVEL 4
Optimized
Selling through multiple, connected channels. Personalization & integration of 3rd party systems & tools.
LEVEL 5
Innovative
Part of a global, connected ecosystem that helps redefine the state of the industry.
STEP 1
Download the full guide
Created from decades of experience in the trenches of digital commerce, the Ecommerce Maturity Model guide provides over twenty unique qualities within five distinct categories, across all six tiers. Explore the guide, then complete the digital exercise below.
STEP 3
After you’ve determined where you’re at on the Ecommerce Maturity Model, there are actionable steps for each criteria to help you level-up your business performance. Just know that while battle tested, these steps may apply differently for different businesses.
Want to learn more? Certified Solution Partners such as Above The Fray can discuss how these level-up steps can apply to your business. Give us a shout for a review and some insight, on the house.
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