Quesada Watch

A blank slate is a beautiful, but scary place to enter. Never one to be daunted by a challenge, the Quesada team and ATF began by imagining and refining a brand identity that would stand up for the ages. This identity was created from the ground up, distilling Quesada’s vision through a series of strategy and discovery initiatives. The style guide built was used to design an entire suite of digital brand assets, and the extended ATF team provided not only ecommerce design & engineering, but also copywriting and photography.