ATF presents Offline to Online 20/20:

A No-Fluff Ecommerce Series for Growth-Ready Manufacturers

WEDNESDAY, FEBRUARY 3rd • 11:00 AM PST

PART 1 - The Ecommerce Maturity Model

Establishing order from chaos; before you build, know where you stand. This session will set the stage for what comes next by identifying and scoring the capabilities that make up six tiers of Ecommerce Maturity. Our expert panel will help you determine your organization’s current status and concrete steps to leveling-up.​

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Events are free, but space is limited.

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Speakers

Charles Martey
Benchmade
Senior Developer
Colby Garrett
Orchestra Software
Support Tech III
Jessica Kienzle
Above The Fray
Digital Manager
Noah Oken-Berg
Above The Fray
Chief Executive Officer
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Charles Martey

Benchmade Knives

Software Development Manager

Colby Garrett

Above They Fray

Technical Architect

Jessica Kienzle

Above The Fray

Digital Manager

Noah Oken-Berg

Above The Fray​

Chief Executive Officer

IN THIS SERIES

Is driving commerce online the next evolution of your business?

If so, you won't want to miss this 8-part webinar series on growing digital sales for parts, products and equipment, efficiently and effectively. Each event is packed with expert insight and actionable content. Follow-up workshops will also be conducted for each topic, allowing attendees to further discuss with their peers and the pros.

Up next…

PART 1

WEDNESDAY, FEBRUARY 3rd • 11:00 AM PST

The Ecommerce Maturity Model

Establishing order from chaos; before you build, know where you stand. This session will set the stage for what comes next by identifying and scoring the capabilities that make up six tiers of Ecommerce Maturity. Our expert panel will help you determine your organization’s current status and concrete steps to leveling-up.​

PART 2

WEDNESDAY, MARCH 17TH • 11:00 AM PST

Going Direct: Selling to the End Consumer

What are the advantages and risks involved with going Direct-To-Consumer?  For decades manufacturers have relied on distribution channels to sell their goods. Today this model is being challenged.  During this session learn firsthand the dos and don’ts from other businesses that have undergone this transition, and the experts that helped them do it.

PART 3

WEDNESDAY, JUNE 9th • 11:00 AM PST

Digitizing Your Dealer Base: Providing Modern Era Tools to an Evolving Channel

Your dealers decide what brands they sell. Make that choice easier by making their job easier. Hear from special guest panelists from inside manufacturing companies on how they are using digital commerce tools to drive engagement and sales through their dealer channels.

PART 4

TBD

Infrastructure & Compliance: Keeping Your Finances Positive + Secure

With limitations on in-person transactions, more manufacturers are looking to sell online than ever before. This also leaves them exposed to newcomer mistakes surrounding their digital infrastructure and protection. Join our insider panel to learn how to create a stable & scalable home for your ecommerce to live, and how to protect that home from tax auditors and fraudsters.

PART 5

TBD

Modern SEO: Anatomy of a Harmonic Content Strategy

The days of snake oil SEO have been replaced with real, tactile strategies to drive targeted traffic to your website. But how do you navigate Google’s rapidly evolving algorithm and create a lasting plan to bring the right buyers to your ecommerce site? Join seasoned veterans from our digital marketing partners, along with ATF’s own specialists, and walk away with actionable insights to boost your SEO.

PART 6

TBD

Playing Nice: Integrating Ecomm with Business Processes & Systems

Digital commerce doesn’t exist in a vacuum. Especially for manufacturers, your website is the tip of the iceberg – connected to a myriad of business systems, deployed over a web of business processes. Let’s be honest – your processes and systems are outdated, incomplete, or otherwise missing the point of their existence; efficiency and automation. Spend 30 minutes hearing from integration masters on how to optimize and implement your ERP, CRM and other business systems with your ecommerce platform.

PART 7

TBD

Repeat Engagement: Make Members of Your Tribe, Not Customers of Your Site

PART 8

TBD

Low Hanging Fruit for Bottom Line Boost: Drop-Offs & Conversions

Events are free, but space is limited.